Understanding China, One Blog at a Time

An American in China

Making China Clean Up-

Posted by w_thames_the_d on May 8, 2012

Here is an excerpt from an interesting site with a great name



Before the boom of the Internet, images capturing and facts exposing China’s pollution caused by corporate scandals were hidden due to a lack of technology and heavy censorship of the press.  This changed in 1996, when Nike’s sweatshop scandal was exposed by the NY Times to increase society’s awareness of environmental and human rights in China.  This caused “growing normative pressures on state and non-state actors to” put corporate social responsibility (CSR) and sustainable development at a forefront ( Alwyn Lim and Kiyoteru Tsutsui’s paper on Globalization and CSR ).  Over 40 demonstrations occurred at nationwide Niketowns (Emerson, 2011).  Nike’s reputation was destroyed and they responded quickly by employing new sustainable development CSR policies to rebrand themselves




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