Understanding China, One Blog at a Time

An American in China

Chinese Marketing Explained

Posted by w_thames_the_d on June 29, 2013

This is Chinese marketing, fill each square inch with stuff and hope it sells. Due to China’s history of oppression and dictatorial rule , people bought what was offered, not what they wanted.
In China the key is to get product on shelves. Due to communist monopolies, customer desire or needs are never considered. This is why marketing in China has been and will always be a joke.

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